Background
Time
Nov. 2020 – Jan. 2021
Role
UI designer
Tool
Figma
Overview
A redesigned clothing e-commerce website to improve the shopping experience.
I collaborated with MO-BO, a women’s clothing brand, to tailor the UI of the online shopping process and account centre. Furthermore, I redesigned the outdated website to a responsive design, better suited for different screen sizes, to enhance the browsing experience.
Problem
HMW improve MO-BO’s user experience from product browsing to account management so people can do more efficient and intuitive online shopping?
Client’s needs
- Increased engagement
- Enhanced brand identity
- Better product presentation
- Increased mobile responsiveness
MO-BO needs an updated website. They are looking for a responsive web experience that is understandable and consistent with their current brand guide.
Solution
Improvement #1 : Product Information
Improvement #2 : Filter
Improvement #3 : Shopping Cart
Improvement #4 : Account Centre
Styleguide
What I’ve learned
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Importance of User Experience
As a website designer, I have learned that a good user experience is crucial for improving website conversion rates and user satisfaction. Considering usability, navigation structure, and visual design from the user’s perspective is essential when designing a website.
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The Necessity of Team Collaboration
Collaboration with clients and engineering teams is essential for completing projects on time and meeting client requirements in my role as a freelance designer.
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Continuous Website Iteration
Collaboration with clients and engineering teams is essential for completing projects on time and meeting client requirements in my role as a freelance designer.