Background

Overview

A redesigned clothing e-commerce website to improve the shopping experience.

I collaborated with MO-BO, a women’s clothing brand, to tailor the UI of the online shopping process and account centre. Furthermore, I redesigned the outdated website to a responsive design, better suited for different screen sizes, to enhance the browsing experience.

Problem

HMW improve MO-BO’s user experience from product browsing to account management so people can do more efficient and intuitive online shopping?

Client’s needs

• Increased engagement
• Enhanced brand identity
• Better product presentation
• Increased mobile responsiveness

MO-BO needs an updated website. They are looking for a responsive web experience that is understandable and consistent with their current brand guide. 

Solution

Improvement #1 : Product Information

Improvement #2 : Filter

Improvement #3 : Shopping Cart

Improvement #4 : Account Centre

Styleguide

What I’ve learned

• Importance of User Experience

  As a website designer, I have learned that a good user experience is crucial for improving website conversion rates and user satisfaction. Considering usability, navigation structure, and visual design from the user’s perspective is essential when designing a website.

• The Necessity of Team Collaboration

  Collaboration with clients and engineering teams is essential for completing projects on time and meeting client requirements in my role as a freelance designer.

• Continuous Website Iteration

  Collaboration with clients and engineering teams is essential for completing projects on time and meeting client requirements in my role as a freelance designer.